28 March 2009

Great places for a day out with the family in the Midlands

A lot of people seem to think that the midlands of the UK is a boring place. they couldn't have been more wrong. There are so many amazing places here in Coventry and nearby areas which is great for a day out with the family.
  1. Transport Museum - Totally free of charge. Learn how Coventry was once the centre of the British auto industry.
  2. Warwick Castle - Going back in time to the medieval ages
  3. Coombe Country park - Wide open spaces, ideal for a picnic.
  4. Twycross zoo - nearest zoo to us.
  5. West Midlands Safari Park - Feed the animals as they come to your car.
  6. Alton Towers - the rides said to be better than Disney Land Paris.
  7. Cadbury World - Chocolate, chocolate and more chocolate
  8. National Space Centre
Situated just 2 miles away from Leicester City Centre and on the banks of the River Soar, the National Space Centre has got to be one of the best hidden secrets in the midlands. The Hidayah School, which is run by the Malaysian Coventry Society, recently organised a trip to the centre. I accompanied my daughter.

The first thing we noticed was this building that looked like a balloon. It actually is - the outer walls of the semi-transparent tower is clad with inflated ETFE layers.

Filled with interactive exhibits, the place is really educational and entertaining at the same time.

I guess the highlight of the show was the animated movie projected into the circular dome of the theatre which short of enveloped you and made you feel like you were travelling in space.

We really enjoyed the trip and I recommend the place to anyone with school going kids.

100_0251

100_0244
Close up

100_0242
Lunar Jim

100_0241
Some rockets

100_0239
from below

100_0237
Loading up the rocket

100_0235
Weight on the moon

100_0229
Booth to call mars

100_0225
Soyuz spacecraft

100_0223
A final shot of the semi-transparent building.

First Commentator
Emila Yusof

25 March 2009

How to increase traffic to your blogs

As part of my doctoral research, I have looked at the reasons why some blogs are able to get thousand if not hundreds of visitors to their blog everyday.

Some websites charge to tell you this secret but here I am telling you for FREE.

CREDIBILITY.

There is a huge debate among various scholars and various conceptualisations about credibility but most define it as as "believability".

Some authors have come out with the terms ‘webelievability’ to refer to “the degree to which people judge online information as credible”. Of course we cannot discount the credbility of the source - the blogger when it comes to blogs.

Looking at the credibility of the source, Credibility has been shown to be composed of
  1. trustworthiness and
  2. expertise.
Of course you must note that there is a difference between trustworthiness and trust. While credibility is about believability, trust is about dependability. but they are related. in other words if you perceive the credibility of a blogger to be high, this will then lead to trust.

However, the next question is how do bloggers gain this credibility. This is where it gets interesting. Stanford Persuasive Tech Lab has published a list of ten guidelines to boost your web site's credibility.

Some are not even experts at all but somehow were able to get this perceived credibility and eventually became an "expert". I know of a couple of guys who ultimately went on to become popular speakers even though they didn't have either the professional or educational qualifications but just on the basis of their popularity of their blogs. Some of them have regular columns in magazines and even lecture at Universities with professors sitting in the audience. That's amazing isn't it.

It is interesting to note that many popular bloggers including John Chow don't really follow some of the points listed (for example, many of them carry ads including pop-ups) but they still continue to receive thousands of visitors. I guess that's where branding comes in. It also provides an interesting insight into the human behaviour. Once you get famous, the traffic has a snowball effect. Everyone wants a piece of you.

How you get that break is really important and sometimes it is by pure chance but often due to talent. I saw this with popular Malaysian blogger Kenny Sia when he exploded on the Malaysian blogging scene with his original brand of humour (his big coconuts) and of course his (in)famous Xiaxue pose. Now's he's Internationally known and his blog averages about 14k visits daily.

The lucky break may occur due to a mention in the press, magazine or a mention by another celebrity blogger. For example, a small mention by the ProBlogger can do wonders for your blog traffic.

But as they say, not everyone is lucky and sometimes you have to slog it out for several years before you get famous just by your sheer effort.

First Commentator
Lisalicious

23 March 2009

Travelodge tells me to bring a tent

My sister is coming over from Australia to visit us in May along with her husband and my sweet niece. She wanted to rent an apartment but I convinced her to save money and stay in the Travelodge Hotel here in Coventry.

As students we are always on a budget and discovered Travelodge after talking to other Malaysians who have been here in the UK for a while. The first thing that comes to mind when we say "budget hotel" are dirty sheets, bare and tiny rooms and we were really surprised the first time we stayed in a Travelodge because their service quality was quite high. The rooms were neat and tidy, well maintained with clean sheets. They even provide TV and kettle with tea and coffee. You can even get extra pillows, sheets and baby cot if travelling with a baby. Like Air Asia, the budget Malaysian airline, you can get some great deals if you book early with them.

Anyway, we never knew that there was a Travelodge in Coventry until we ran a search and quickly booked the rooms. Later on we found out that the hotel was still under construction.


Screenshot of their website

Naturally we were quite worried and I called up their customer service. The guy I talked to, convinced me that the hotel would be up by the time my sister's family arrived. He also added "You better bring along a tent mate!"

It was quite funny and I laughed - an example of a typical English joke where you don't know whether the guy is being sarcastic or actually trying to be funny with a lame joke. I was narrating this incident to my friend who's in the hotel industry (he prefers to call it "the hospitality industry") and he was shocked. "They actually said that".

According to him, if any of his customer service staff made a remark like that, they would be fired immediately.

I was not offended but they better get the hotel ready in time.

22 March 2009

Cheaper flights to London with Air Asia

A few weeks back I wrote about the Ryanair and bloggers episode and mentioned that "they can learn a thing or two from Air Asia". Well, Maxton Walker of the Guardian seems to think so as well.

In his article 'This is budget travel. We demand to suffer' he seems to be pleasantly surprised by the level of service quality and mentions that "If AirAsia X can keep it up, it is on to something".

Experts have always assumed that it is impossible to have a profitable budget long-haul airline service. Air Asia might have cracked it. I mean Kuala Lumpur to London for only RM490 (approx. £93) is crazy.

Tony Fernandes, the CEO of Air Asia says that flying to London is "A dream accomplished".

First Commentator
Bokjae

16 March 2009

Online T-shirt store with a difference

Look what came through the door yesterday - a brand new T-shirt.

guitar t-shirt02

It is an original Iffyton T Shirt from Iffyton High Street - a new online T-shirt store. It is totally different from other online t-shirt stores I am familiar with. It features a virtual high street with various stores, each with a different theme selling original designs you won't find elsewhere. You can go left or right depending on the position of your mouse and hovering your mouse over a store will give you a brief description below.

iffy

You can also start selling your own designs by setting up a virtual store on the site for a one off fee of only £500. This includes store set up, hosting, banking, etc. Found out later on that the guys behind Iffyton High Street are Totally Original T-Shirts (TOT-Shirts), one of Britain’s largest garment decoration specialists (in their words).

My only concern was that the TOS and contact information are not easily accessible. Some fussy first time customers might be put off by that.

Anyway, I had a tough time choosing from the various designs but I finally went for this guitar design in a shop called "A DJ is not a musician".

iffy02

I don't have anything against DJ's - just thought that the design was cool. It costs £18.60 inclusive of the postage. The delivery was fast and the quality of the cloth (100% cotton) was surprisingly good. I am really impressed. Will definitely be shopping there again.

guitar t-shirt01

First Commentator
Angel

12 March 2009

New UK immigration rules update

There is one industry that is recession proof and some research actually shows that it does better when the economy is bad. I am referring to the billion pound education industry. British universities have been highly successful in attracting thousands of bright foreign students to the British Isles.

A BBC report in 2008 showed that fees from International students amounted to £1.7bn. The Universities are interested in attracting foreign non-EU students because they can charge them higher. In my case I paid approximately £10300 this year and the fees are increasing. Local and EU students only pay one third that amount. In other words I am paying for the cost of two local/ EU students. I don't mind because a degree from a reputed British University is looked on favourably by employers all around the World (at least I hope so).

The Malaysian Government itself spends millions of dollars every year sponsoring the education of thousands of students in institutes of higher learning all over the UK.

However, recent changes in immigration regulations may change all that. First were the requirement to carry biometric identity cards. I didn't mind that even though there were a lot of protests because I am used to carrying an ID card all the time in Malaysia.

Yesterday we received an email from the University informing us of Pending changes to the immigration rules for student visa renewals. Based on the new rules which will be implemented from the 31st of March 2009, students would need to provide evidence of any remaining course fees to be paid plus £600pm (up to a maximum of £1200) living costs for visa extensions of nine months or less. If more than nine months you will need to provide evidence of your first year’s fees plus £1200 living costs.

The most worrying part of the new rule is the part of dependants. Namely the fact that you will need to show evidence of funds to support them. The amount has not been fixed yet but is tentatively £533 (per month) for each dependant (including children).

I guess this is part of their policy to toughen immigration rules and it has got worse since the economic recession started. All of us can feel a deepening anti-foreigner sentiment - from politicians, newspaper articles and even bloggers.

Now we are blamed for all short of problems ranging from health care to employment. This is plain ridiculous. Instead of creating more employment and reducing the number of people on the dole, foreigners are the perfect bogeyman to take the blame for past planning, economic and financial mistakes on the part of the Government.

I do agree that there is a problem of illegal immigrants but the new policies will affect the students legally staying and contributing to the British economy. I guess they are frustrated because they can't do anything about the rest of the Europeans (since the UK is part of the EU) or the illegal immigrants or the asylum seekers.

The ones worst affected will be the PhD research students with families. Officially most PhD courses are supposed to be of 3 years duration and the visa are given accordingly but apart from rare cases, most will extend to the fourth or fifth year. For example, in the Warwick Business School, I don't know of any single student (foreign and local) who has completed their PhD degree in the stipulated 3 years duration. The only guy I know who completed in 3 years in the whole University of Warwick was a Malaysian in the Engineering faculty and he was lucky because all his experiments went as planned. Sometimes it is not even the fault of the students as some supervisors can take their own sweet time in passing the students.

My friend has 4 kids and he has to have approximately £24588 £29385 + (based on the details given to us) in his account in order to extend his study for another 9 months. Failure to do so might mean going back to Malaysia without completing the degree (after 3 long years of research). It's scary.

First Commentator
Hapi

10 March 2009

Ryanair and bloggers

As we all know, if you are a big company, picking a quarrel with a blogger is not really a good idea. However, Ryanair recently did that.

Web developer and blogger Jason Roe was called an "idiot blogger" when he pointed out a flaw on the airline's website. The response from other bloggers was predictable. The comments are hilarious and as someone who's in marketing, I simply couldn't believe it. Is it possible that one of the biggest low cost airline in Europe is that arrogant?

Read the Telegraph's article: 'Ryanair calls blogger lunatic'.

In spite of that, I was really surprised to find the level of negative perception towards the airline prevalent among my friends here. Not even one had a nice thing to say about the company. This is a case of extremely bad PR and they clearly need to do something about this.

la _rochelle002

I have flown with the airline only once to La Rochelle and I simply flew with them because they were the cheapest. I had no problems with the airline apart from the one thing - there was no information on the tickets on how to contact their customer service by telephone (do they even have one?) when we had problems.

They can learn a thing or two from Air Asia, a low cost airline based in Malaysia and one of the fastest growing the World. They start flying to London this year.

You just have to compare the websites of the two airlines to see what I mean:


Air Asia


Ryanair

This is an interesting case because I can always use it as an example of "what not to do" for my marketing students.

Anyway, enjoy this ad:



First Commentator
D

09 March 2009

Where are the non-bloggers?

There is a strange phenomenon that I have noticed while going through my blog as well as as a couple of others, namely, most commentators on blogs are bloggers themselves.

I am sure that a number of non-bloggers visit my blog as well but somehow very few leave comments. Maybe this is an indication of why certain people become bloggers. It is likely that there is something in the psychology of bloggers that makes them bloggers - something that makes them different from other people. These are people who want to voice out their views and opinions. More often than not, they are also the opinion leaders in their communities.

Another trend I have noticed is that a number of non-bloggers who used to leave comments eventually became bloggers themselves.

Trying to gauge the awareness of blogs amongst undergraduate students, I recently asked a group regarding their favourite blogs and I was shocked to discover that less than half knew what a blog was. The fact is that a lot of people can't differentiate between a generic website and a blog and many who think they know what a blog is defines it as a personal diary. Most blogs are personal diaries I guess but there are many others which are based on specific topics and I wouldn't call them "personal diaries".

What do you think?

1st Commentator
Nana

08 March 2009

The happiest countries

According to the results of a study survey carried out by researchers at the University of Leicester, Denmark is the happiest nation in the world.

They have come out with a "World Map of Happiness". It was found out that the significant factors that decided the "happiness" of a country were health, poverty level, and access to basic education.

Only two Asian countries are in the top 10 - Bhutan and Brunei Darussalam coming in at 8th and 9th places respectively.

I was surprised to find that Malaysia did quite well, coming at 17th place. The United Kingdom came in at a distant 41 (I am not surprised). The US of A came in at 23rd.

Apparently the most miserable people on the Earth are those that live in Burundi closely followed by Zimbabwe.

Mr. Mugabe! Please pity to your people and just step down.

Read the BusinessWeek article.

1st Commentator
Nana

05 March 2009

Rewarding the 1st commentator

Following in the footsteps of the extremely talented Emila, I have decided to add a link to the blog/ website of the first commentator on every post at the bottom of the post.

This will help increase traffic to their own sites as well. My way of saying a big Thank You to supporters of my blog.

1st Commentator
Metallman

03 March 2009

Hooked on house makeover show

Homes under the hammer, 60 Minute Makeover, Grand Designs - these are but some of the TV programmes I am hooked on right now. I guess the common themes that run in all these programmes is making a house a home.

It surprising because I have never done much DIY work before I moved to the UK - we just hired someone to do it because labour is cheap in Malaysia. Some may disagree but I assure you, it's way cheaper than in the UK.

My wife hates these programmes but I think that it is something amazing - watching people turn a dilapidated house into something beautiful. I think what really appeals to me is watching how these people overcome the obstacles to make their dreams a reality.

Homes under the hammer comes on weekday mornings on BBC 1 and shows how people buy people buy properties in auctions and do them up. Not all of them are successful and I have learnt a number of tips that I should keep in mind should I ever decide to buy in an auction. 60 Minute Makeover is on ITV1 and a team redesigns a house in exactly 1 hour. My favourite is of course Grand Designs. It is on Channel 4 and presented by Kevin McCloud. Watch people build the houses of their dreams (which sometimes turn into nightmares). I have blogged about it before. Read My Grand Designs.

I would have loved to do up this house that I am living in and God knows that it is desperately in need of a huge makeover. I have actually done quite a lot. Unfortunately, I am just renting it and I guess I have to wait until I get my own house.

02 March 2009

A chance to win 6 Ryanair gift vouchers

My friend Amrul in The University of Nottingham is doing a study on the online travel experience of UK customers.

If you are a UK resident and have used travel websites such as Ryanair, Easyjet, Lastminute, Ebookers, Travelocity, Expedia etc. for your travel needs during the past 12 months, please go over to http://www.surveymonkey.com/Online_Travel_Experience.

He's giving out 6 Ryanair gift vouchers to 6 lucky winners and he has also promised to make 50p donation for every completed survey to Cancer Research UK. So even if you don't win, you still get to do some good.

India - a paradox

The paradox that is India:

1. Reebok is #1 in India while Nike is #2. Totally opposite to sales in other countries.

2. Similarly Pepsi is #1 in India while Coca Cola comes at #2. I guess it is due to the first mover advantage - Pepsi was first to enter the market after economic liberalisation started.

3. India is the only country in the World where McDonalds does not offer a Big Mac. Due to cultural reasons.

4. There are more mobile users than fixed line telecom subscribers.

5. The most popular social networking site is not Facebook but Orkut.

6. There are 22 official languages (many sites still list it as 18).

7. Majority of people are Hindus and Muslims make up 13.4%. However, this makes it the country with the 2nd largest population of Muslims in the World after Indonesia.

That's all I can think of for now.

LinkWithin

Blog Widget by LinkWithin