About five years back, I wrote an article titled
Why do you need a web presence? in one of my sites, whereby I pointed out the advantages of having a web presence.
It might seem outdated but I find that what I wrote then is still valid today. Even though most businesses have realized the importance of having a web presence, several Malaysian small and medium sized companies still don’t have a web site.
Anyway, in the west the latest trend is to have an official company blog. So far, I haven't come across any Malaysian company with an official blog. However, there are a lot of blogs written by pissed-off employees bad mouthing their place of work.
Recently I came across two interesting online articles by Karen E. Klein in the Businessweek site. In the first article titled
Does Your Small Business Need a Blog?, she looks at the pro and cons of having a company blog.
A business blogger could also review industry-specific books, conferences, and organizations and point out relevant articles and Web sites - a service that engenders gratitude and loyalty.
In the second part, she gives some tips on how to get started. I also learnt a new term:
splogs, which refers to
spam blogs. Read the article
here.
A blog can be a great part of your marketing effort, but it should be planned appropriately with strategy in place
I hope more companies start their own blogs which might translate into potential job prospects for all the just-for-fun bloggers.
BTW, read about the
Websites-as-Graphs Java applet-based visualizer in an article by
Jeff Ooi. Here is my own Social Network Analysis (SNA) site graph.
Tags: Blogging Business Jeff Ooi websitesasgraphs
