Online grocery shopping - Tesco vs Sainsbury's

Both my wife and I shop a lot online. I guess we are what marketers refer to as a "innovator" especially in relation to stuff online. However, I never imagined that I would be shopping for groceries online one day.

As compared to books, software, electronics or even clothes, shopping for groceries is totally different. I like to look, feel and sometimes smell the food I buy. My wife wanted to try out some of the online grocery stores here. She gave a couple of resasons why buying groceries online was a good idea. According to her:
1. These stores would ensure the quality of stuff sold online.
2. We could shop at leisure.
3. We could avoid the crowd at the stores.
4. We could save on petrol.
5. We could avoid the temptations of the "spur-of-the-moment" buys.
6. It would give her a better insight into service quality of online stores, which is somewhat related to her PhD research.

We tried out Sainsbury's Online Groceries first of all. We bought products worth £77.41 - mostly organic food. I also earned two Nectar points for every £1 spent online.

The groceries were delivered on the appointed date and we were satisfied with the quality of the products.

A few days later we decided to take a look at Tesco's online grocery store. We had one coupon which enabled us to get a discount of £10 on orders over £50. The final amount came to £64.32. The stuff will be delivered to our house this Monday.

Here are some of our observations:

Website Navigation: We found Sainsbury's store to be more user friendly. Easier to find items.

Product Choice: We were looking for organic food and Tesco definitely has a wider choice.

Pricing: Tesco products were cheaper. As for delivery charges, Sainsbury's was comparatively cheaper but as I mentioned earlier, we had a discount coupon for Tesco.

Conclusion: I would have to give a thumbs up to Tesco's online grocery store because of the overall savings. Plus I get points on my Tesco card.