The teenage consumer segment is one of the most important from marketing point of view. In fact, in some houses they decide almost every purchase the family makes. Very often now, my younger relatives are the ones to tell me about the latest gadgets or interesting websites.
Talking about teenagers, I first heard about the Gossip Girl series of novels by Cecily von Ziegesar, from one teenage cousin. She told me that it was about the lives of some teenagers as seen from the perspective of the narrator, "a blogger" she told me excitedly.
It was interesting to learn that they have adapted the best selling series for American television. The teen drama was created by Josh Schwartz, creator of The O.C., and Stephanie Savage. Gossip Girl revolves around the lives of young socialites growing up on New York's Upper East Side who attend elite academic institutions. Like all teenagers, they have to deal with sex, drugs, and other teenage issues. At the centre of the show will be best friends Serena van der Woodsen (Blake Lively) and Blair Waldorf (Leighton Meester), and their shared romantic interest, Nate Archibald (Chace Crawford). Dan (Penn Badgley) and Jenny Humphrey (Taylor Momsen) are the outsiders. The unseen narrator/ blogger character "Gossip Girl" is voiced by Kristen Bell.
Though it is obviously targeted at teenagers, I won't be surprised if it develops a fan following among older generations as well. Remember Beverly Hills, 90210 during "our time".
The first season of the show will premiere on Wednesday, September 19, 2007, airing on Wednesday nights. Do check out their MySpace Fan Page as well.
1 comment:
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