Performancing acquired by Payperpost

29 December 2006

Performancing acquired by Payperpost

If you take a look at the side bar on the right of my blog, you will notice that on top of the lists of partners is a button saying "Advertise here". Clicking on it will take you to a page telling you how to advertise on my blog. This service is provided by Performancing.com, which I had recently joined.

I couldn't believe it when I read today that PayPerPost has signed a Letter of Intent to acquire certain assets of the company, which owns and operates Performancing.com. This includes the domain name - Performancing.com, Performancing Metrics and Performancing Exchange.

"Performancing Metrics" refer to their completely FREE professional blog statistics service, which is aimed at professional bloggers (am I professional?). It gives detailed statistics about posts and even comments for multiple blogs. I hope Payperpost keeps it free.

I feel that this is a great strategic move on the part of PayPerPost, especially as
Performancing.com has a membership of about 28,000 users, most of whom are bloggers. These are all potential users of PayPerPost.

However, this acquisition does not include the Partners ad network nor PFF, their free blog editor for Firefox. This I read, would be moved to a new brand.

In case you didn't know (where were you hiding under anyway) PayPerpost is a Florida based company that acts as a marketplace for advertisers who are willing to pay bloggers for writing about their products and other stuff in their blogs.