The Ricoh Arena is just a couple of minutes drive from my house. It is the home of the Coventry City F.C. and has a stadium that seats 32,609 people. Japanese company Ricoh paid £10 million to get it's name on the stadium for 10 years. However, the stadium which will be one of the football venues during the 2012 Summer Olympic Games, will be known as the City of Coventry Stadium as sponsorship names are not allowed.
The first and only time I have been inside the stadium was when I attended the Academy of Marketing Conference 2010 last month which was held here. I quickly took some pics using the Nokia N900 before my presentation.
The Bryan Adams bar
This was taken using my Samsung Galaxy Portal and you can clearly see the difference in the picture quality.