Thursday, August 27, 2009

BMW's new marketing direction

BMW TV is today launching it's expanded IPTV offering online globally following the successful two-year beta-phase at http://bmw-web.tv/. According to a report I received, their German webpage and its international site registered a total of more than 70 million video views.

They plan to roll out thirteen other local-language websites shortly.

In case you were not aware, they also have an official BMW YouTube Channel. This is all part of their move to attract online consumers.

Check out this "teaser" clip of their new concept car featuring what they call BMW EfficientDynamics technology. I put teaser inside quotes because it's kind of funny. You only get to see the tail lights for a few seconds.

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