the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. Source: Wikipedia.Anyway, I was wondering whether there are any good companies specialised in SEO in Coventry and was quite surprised to find that in fact, there are none here in Coventry, apart from the National B2B Centre based at the University of Warwick. A search on Google for the search terms "SEO Coventry" also revealed that the companies in the top 5 results are based in Birmingham, London or elsewhere.
At a conference I recently attended, I was talking to some guys and they revealed that they did most of the SEO work in-house but their efforts were not effective and they have to consult some "SEO experts" from time to time, often at a huge cost. I was surprised at the amount that they were paying some of these so called experts.
Definitely puts some ideas into my head. I see a lot of opportunities for a Coventry based company or SEO Expert.