Monday, January 07, 2008

The Freemium model

The 'Freemium model' is the latest concept from Chris Armstrong, Editor-in-chief of Wired and best known for his 'Long Tail' theory.

I read the exclusive interview with the author on the 123-reg blog, where Chris discusses his latest concept and clarifies some misconceptions about the Long Tail theory. He also shares his thoughts on social networking as well.

In the interview, Chris mentions how online companies "experiment with giving away one thing to sell something else." I guess commercial blogs work with the same principle but in a slightly different way. That is why you see ads and sponsored posts on a number of popular blogs.

I specially found the interview with Chris really interesting because it is quite relevant to my doctoral research topic. It was also the first time I heard about the social networking site Ning ( That doesn't sound good for someone who's doing research on the Internet and show how no one can claim to be a "Net Guru" as the Internet is evolving so quickly with new applications and sites emerging every day. Looking forward to his new book.

1 comment:

keeyit said...

After you read the book the give us the review of the book ya..


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