Thursday, November 15, 2007

Online marketing companies

The World Wide Web is the first truly new medium since television, offering marketers with several opportunities as well as challenges. In fact, a study by the Internet Advertising Bureau and PricewaterhouseCoopers this year showed that online advertising is the fastest growing advertising medium. Thus, it no wonder that so many internet marketing companies have mushroomed all over the net. Even the traditional ad companies have got into the act.

So how do we know which company to choose?

I have a few simple tips: First of all look at their track record. The older they are, the better. Secondly, take a look at their own Alexa and Google rankings. If these companies claim to specialise in Search Engine Optimization (SEO), yet are themselves stuck with a low PR, it doesn't make sense.

Look at the companies that fulfils both criteria. They should have over over 10 years experience in SEO, Pay Per Click Management, Online Media Buying, and Website Usability.

Look at their home page - does it have a Google PR 3 and above? 

3 comments:

Jayce said...

Good. Nice tips. =)

Ventrilo said...

I don't really like their design at all

apteka online said...

Thanks for the review, however i think you have to improve a bit the design and usability of your blog.

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