Wednesday, August 29, 2007

WWF has an island in Second Life


The environmental conservation group WWF now has a new home at Conservation Island.

However, don't start searching for it on your atlas or even on Google maps. This Island only exists in the virtual World of Second Life. It is located at WWF (138, 196, 41).

In case you are not aware, Second Life is a 3-D virtual world entirely built and owned by its users, known as Residents. It's totally free to join in. It was developed by Linden Research, Inc and launched in 2003. Residents interact and do business with each other in this World. I was surprised when I learnt that Second Life even has a virtual currency called the Linden Dollar, which is actually traded. Residents can convert Linden Dollars into US Dollars and vice-versa. Despite fluctuating a bit, the value has remained stable at approximately 250 Linden Dollars (L$) to the US Dollar for quite sometime now.

Most of the content in this virtual world are created by the Residents and they retain the copyright over their content. It's amazing to learn that countries have actually opened up embassies in this World. In fact, educational institutions and NGO's (like WWF) are coming in as well.

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