Monday, April 16, 2007

Flippies making a comeback

I am sure that all of you have come across or even owned a flippie at one time or the other. Flippies (or Flip books ) refer to "books with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change" (Source: Wikipedia).

Their popularity died out with the advent of movies and later TV. However, they are making a come back as an effective and unique advertising tool.

Recently, this company called Flippies has re-engineered the novelty into a bona fide promotional advertising tool. Now, commercials, sports moments, product demos and even your own video clips can be transferred into print as a flippie. Check out the Flippies Custom Flip Books

Among all the advertising mediums available today, I am sure you will agree that this is certainly a unique yet simple way of promoting a product or service. Presents a range of marketing possibilities - from product launches to conference giveaway items.

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