Friday, March 23, 2007

UK contact lens site

This is a review of the site, an online retailer of contact lens in the UK. As an irregular user of contact lenses I was quite impressed with the range of branded contact lenses they have including Johnson & Johnson, Ciba Vision, Bausch & Lomb, etc. You can also choose lenses based on the type - from Daily disposable and Weekly Disposable to Colored and Tinted ones.

Of course any contact lens site won't be complete without the accessories and this site is no exception - they stock all short of contact lens accessories including the regular solutions and cleaners. I was quite unsure what "Computer Vision Aides" were and on checking found out that listed under this category were special glasses, which were designed to help reduce glare and block UV rays produced by monitors and fluorescent lighting. I really need those.

Coming to their website, I was interested in knowing more about them but they don't have an "about us" or "Company profile". I would strongly recommend them to put one up as soon as possible.

Research has shown that concern over online security and lack of trust are the major factors preventing consumers from shopping online. is a Verisign verified site and they should fully emphasize that by putting up the Verisign logo on their home page.

I also noticed that the title of the FAQ page is given as Privacy statement.

Apart from this, the site is quite easy to navigate and the design is easy on the eyes. One thing that will bring in customers are their prices - the lenses listed are upto 70% lower than retail lens prices. I also liked the fact that you could track orders online. In case you were wondering, yes! They do ship to the US (but not to Puerto Rico, Alaska, or Hawaii).

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