Thursday, February 01, 2007

Video Spokesperson

Was going through this online registration form website, when I happened to chance upon their demo from page.

What caught my attention was a special feature whereby their video spokesperson, called 'Connie' pops up on the lower right corner of the site and gives a friendly welcome. She then proceeds to explain their service and then guide us to the next step of the registration process.

According to their tests, this feature, when added to the registration forms of their test group, increased registrations by 11%.

The presence of Connie definitely gives a more personalised and special feel to the site. She sounds quite friendly and her appearance is quite nice. I guess people naturally respond better to a person rather than an animated character. Of course, it could be a different story if the targeted visitors are children.

I would expect more people to sign up with this feature as compared to a normal one for the above reasons. I also like the fact that the image disappears after the introduction. Having it remain in the background might be annoying - like Microsoft's animated paper clips.

I see a lot of potential uses in other websites including online stores.Maybe there could be a 'virtual cashier' to help you with your checkout.

Definitely a Great idea. I give it the thumbs up.

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