Wednesday, January 03, 2007

LoudLaunch helping bloggers earn money

It is clear that advertisers have realised the marketing power of bloggers and the growth in the number of companies acting as a go-between advertisers and bloggers is a good indication of this fact.

I only learnt of LoudLaunch after reading Lucia's blog post.

They began the pre-registration of advertisers and bloggers on December 17th, 2006 and was officially launched on Tuesday, December 26, 2006.

Their business model is very similar to that of PayPerPost:

1. Advertisers create a campaign which is displayed at (with a minimum budget of US$50).
2. Registered bloggers registered can then select campaigns and blog about them. In the process, they help the advertisers spread the word in their own unique way and as we know, word-of-mouth is one of the most effective marketing tools.
3. The bloggers are then compensated for helping the advertisers distribute their press releases or news.

I guess it's good news for all bloggers seeking to make some money from their blogs.

LoudLaunch - Compensating bloggers for their unbiased opinions, reviews, and analysis. View the LoudLaunch campaign release this post was based on.


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