Thursday, March 22, 2007

Great lead management software

If you are in the market for a sales lead management software, I suggest that you take a look at the AIMpromote system.

In case you are wondering what I am on about, Lead Management is a term used to describe the methodologies and systems to manage customer prospects and inquiries, generally generated by a variety of marketing techniques (from Wikipedia). Some people refer to it as customer acquisition management. There is no point advertising or carrying out different marketing campaigns if it does not translate into new customers.

I noticed that there is a slight typo on the home page under the heading "Achieve Your Goals". Hope they correct it soon.

AIMpromote claims to have the most enterprise-level features in the industry. On the features and pricing page they have provide a comparison of the various features between AIMpromote and other leading competitors and I have to admit, it looks like AIMpromote wins hands down.

It might surprise you to learn that an average of 60% of all sales are wasted due to neglect. This increase to 80% due to lead neglect. One of the features in the software that will prevent this from happening is their innovative "Lead Attention Meter".

It was quite easy to understand how it works. All 'Open' leads have a Lead Attention Meter. They have different colour codings based on how much attention (or neglect) has been paid to the lead. The meter shows green for leads that have been recently addressed. Slight neglect is indicated by yellow. As more time goes, by the meter will turn to red. Neglected' leads will produce an alert. This is but one of the features of this software.

The software is quite flexible in the sense that it can be used in various industries, such as Mortgage and Automotive Lead Management, which are quite different.

Another thing I really liked is the fact that there are no setup fees and they will even integrate the system with your website, totally free of charge. This is the hidden price that other companies will add later in the final bill.

Right now the company is offering a 14 day free trial of the software. So why don't you sign up and give it a test run?

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